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Social Media Monitoring 101 at TechTown

June 17, 2015 @ 11:30 am - 12:30 pm


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How to monitor social media for mentions about your brand or business. Monitor for social media conversations that matter to your business. Learn about available software and how to address both positive and negative mentions.


What are people are saying ONLINE about your brand, business, restaurant, organization?

There are over 800 #SocialMedia sites. Throw in forums and the number increases dramatically, making it difficult to monitor easily.

Social Media Monitoring for your Business or Organization will help you identify tools to assist in listening for conversations about your business and best practices for addressing both positive and negative mentions.

Even if you or your business aren’t active on social media it’s important to know and understand sentiment about your brand.

Go beyond Google alerts with #SMCD EDU.

Graves Neal De Armond
Social Media Analyst

Graves has worked in both the private and public sectors. He enjoys volunteering and sits on the Board of the Social Media Club of Detroit. When not working he spends time with family and his newly rescued Boxer puppy.

Billy Strawter Jr
Social Media Strategy
Social COOP Media

Billy has a passion for strategy and showing clients how digital can open new opportunities. For the past 13 years Billy has worked with brands to combine traditional marketing with the online world.


Social Media Club Detroit’s primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices.

Monthly meetings consist of topics discussion, presentations, panels or featured speakers.


440 Burroughs St, Detroit, MI 48202 United States
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