Mootown Ice Cream & Dessert Shoppe 2014 NEIdeas $10k Challenge Winner

  • Business: Ice Cream Shop
  • Location: Eastern Market - Detroit
  • Established: 2011
  • Contact: click here

Year-round ice cream and dessert shoppe providing a variety of ice cream flavors, smoothies, floats, milk shakes and coffee.


Establish an all-natural soda fountain service with equipment and supplies, and expanded countertop for added seating; add point-of-sale (POS) system to accurately track sales and inventory.