$500,000 in cash awards. 32 existing businesses.
Detroit I Hamtramck I Highland Park

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Berry Gordy was a business man who knew a good song when he heard one. But even with success, he wondered, “Why write songs for a company in New York only to be paid pennies on the dollar in royalties?” He had a bigger idea: bottle a sound, polish it up, and package it for the world under one roof in Detroit. Gordy just needed a little nudge and, in 1959, he got one. An $800 loan from his family (the equivalent of $6,400 today) helped Gordy build Motown Records and grow a legacy.

So, what’s your idea?

How does it work? Simple. You provide the idea in two-hundred words. We provide the money to make it happen.
NEIdeas will award a total of $500,000 through the two types of awards below.

  • 30 $10k Challenge Winners
  • 2 $100k Challenge Winners

⇒ The NEIdeas jury process is currently underway.
Stay tuned – Winners will be announced this fall.


Have a question?  Call (844) NEI-deas